What is SEO (Search Engine Optimization)?

Written by PaayiAdmin |27-Feb-2019 | 0 Comments | 464 Views

SEO, it is the abbreviation of “Search Engine Optimization.” Search engine optimization is the methodology of strategies, techniques, and tactic used to improve the visitors to a website by getting a primary place in the search results page of a search engine (SERP) including Google, Bing, Yahoo and other search engines.


What are the uses of SEO?

SEO helps to make sure that the website is reachable to a search and increases the possibilities that the search engine will get your website.

It is a common practice for internet users not to click through pages and pages of the search result, so where a site ranks in a search is essential for directing more traffic towards the site.

The higher a website naturally ranks in organic results of a search, the higher the chance that users will visit the site.

SEO is the process adopted by the online advertisers to make sure that the search engines will find your websites appealing.

There is always a possibility that the methods and techniques can be different depending on your industry, the main idea is to make sure the necessary white hat ( a person who hacks into computer networking order to test or evaluate its security system)  tactics are followed on the regular.


Why SEO (Search Engine Optimization) is Important?:

One of the essential advantages of SEO is that is will make it very simple for both users and SEO robots to understand your website. Currently, search engines nowadays have become more sophisticated; they still can’t see and follow the web page the same way a person can see.

SEO helps the engine to analyze the content of every webpage and its theme. In addition to that whether users will find it useful or not.

In today’s competitive market, SEO is more important than ever. The search engine serves millions of users per day looking for answers to their questions or solutions to their problems.


What are the advantages of SEO?

Search engine optimization is essential because:

The majority of search engines are more likely to click on one to top five suggestions in the result pages (SERPS), so to take advantage of this and gain visitors to your websites or customers to your online stores, you need to in the top positions.

SEO is not only about the search engine, but Good SEO Practice improves the user's experience and uses the ability of websites.

It is the habit of the user that they always trust the search engines result from displays for the topic or information which the users are searching, this, on the other hand, increases the website's trust.

You can always do the social promotion of your website with the help of SEO. People who find your websites by searching google or yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

SEO is essential for smooth running for the big website. Websites with more than one author can benefit from SEO directly and indirectly.

One of the essential benefits is the increase in the website traffic through SEO, and their indirect interest is having a typical system (checklist) to use before publishing on the site.


What are the Disadvantages of SEO (Search Engine Optimization)?

If a thing containing the majority of advantages, then there will be some disadvantages as well, the same thing is with SEO.

With the help of SEO, you can always be able to be ahead of your competitors. If two websites are selling the same things, the search engine optimizes the site which is already having the more traffic and doing having better performances as per the selling or another targeted campaign.

As you get more visible online through SEO, so your competitors will start to notice, and they will compete you strongly then.

Increased competition is reasonably familiar once competitors see your marketing is working especially if their leads and sales are dropping.

As much as every business wants to be successful, there is a real danger of too much. If you can't handle the volume of leads and sales, then opportunities will be lost, and customers let down.

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that will kick you out of search results.

Then there are companies (White Hats) who work hard to stay within the rules and give you excellent SEO results through regular quality work.

We have already understood what SEO is, and it’s an organic way to get relevant results for the website, when we say organic it means advertiser doesn’t have to pay anything to anyone.

Just implementing various online marketing strategies, techniques and methods are required to have moderate traffic to the websites which will help the advertiser to have long-term reliable visitors and customers. 

One can implement SEO techniques for marketing when he has good knowledge of working with various search engines. Let’s understand below how a search engine works:

As the name itself suggests that a search engine is an online place or website where internet user enters various search queries, these queries are searched primarily in the form of word/words or phrases, to get relevant information online. 

As an internet user enter these queries into search engines, all of them have some common traits.

Based on these search queries, the search engine starts looking for the information on the web which is also known as Crawling.

These search engines have their indexing of the words or phrases which internet user put in the search bar and according to these index search engine displays the results and this process is called Indexing.

The search engine also helps the internet user to provide search queries by suggesting a combination of words and this is called Determining relevance.


Basics of Crawling

The Internet is a place of millions of websites which keeps on adding now and then; these websites have unique data, videos, images and other graphics. Based on these data and information given on these websites the process of crawling happens.

The more relevant the data from these websites to the search queries the more chances of having these websites on SERP, i.e., “Search engine results page.” 

The search engines navigate to this information with the help of various links provided by websites, and these unique links ultimately help an automated system in the search engines to navigate through these websites. 

These automated systems which navigate through links are called crawlers, bots or spiders.


Basics of Indexing

These automated system equipped with the search engine of crawlers navigate through various links to display relevant websites, as well as also keep these data stored for future search by the internet user. 

So, these crawlers keep on indexing the links and data. To store these important data search engine have their own data center from where they display the search queries within the fraction of seconds.


Determining Relevant Data

Search engines try to find that keyword all over the web & come back with the results which have used those search results. 

The website or webpage which matches most of the search term will be given preference, this identification of information and data is done automatically using many mathematical equations and algorithms. 

The most popular search engine today is Google, and it gets millions of hits per second worldwide. Bing, Yahoo, Baidu, AOL, Ask.com, Yandex, etc. are other search engines besides Google.


Types of Search Query – 

It’s always good for an advertiser to understand the psychology of internet users and how they frame up their search query so that accordingly advertiser can set up SEO model of an online advertisement.

Navigation Search Query – 

This type of search query focuses on finding a particular website or webpage.

Informational Search Query – 

This type of search query is intended to find some information online.

Transnational Search Query – 

This type of search query is intended to purchase something online.

It all makes Google search about fifty thousand search queries every second which ultimately results in about 4.3 billion searches every in a single day.


On page content Optimization

Sometimes it may happen that with lots of efforts your website is ranking high on SERP results, but still, your sales or traffic is very less, so advertiser has to implement on-page content optimization techniques.

Importance of planning and Implementing Keywords – 

Choosing an appropriate keyword is essential for getting proper traffic and relevant conversions. Using one or two keywords will bring general traffic which will be no use for the advertiser and using more than three keywords will bring just right kind of traffic advertisement customers so as an advertiser one should think of mean of these two things. 

The advertiser needs to keep themselves in the customer’s hat while choosing and implementing keywords. Google keyword planner tool will be a great help in planning and implementing keywords.

Using Tags and Description for WebPages – 

In various search engines including Google, it's always necessary to have title tags for web pages. So title tag must be of appropriate length and must have the relevant description of the page. There are a set of rules which SEO advertiser follows while using title tags.

Meta Descriptions – 

This tag is also beneficial for the advertiser to give an exact description about the web page, meta description won’t help much in SERP (Search engine results page), but provides the relevant description to the internet user about the web page.

ALT Text – 

A search engine usually isn’t able to recognize images so while putting images in website or web page ALT feature should be used while embedding the images in a website. The name of the image should always be placed using ALT text feature.

Main Page of Website – 

Choosing the keywords for the main page which is also called homepage or landing page should be done very carefully.

URL – 

The Advertiser should always keep in mind to use text-based URL rather using numbers and symbols; target keywords should be included in the URL. The advertiser should also keep in mind that the URL should have proper length and simple.

H1 Tags – 

Its good habit to use H1 to  H2 tags while giving titles to a webpage, this is usually done in HTML, search engine gives preference to the text and titles written H1 to H6 tags.


On page technical optimization

Page Speed – 

It's always a good habit to check page or website download speed time to time; internet user will never spend much time on the website which is slow in opening. 

There are many methods which advertiser or his technical team follows to increase the speed of the website.

Robot.txt – 

Sometimes advertiser doesn’t want that private or some information which he likes to hide should crawl by the search engine, in that case, he can implement robot.txt file to hide or keep search engines away from that information.

Reliable Hosting – 

An advertiser should always use reliable web hosting service for the good reputation of the website.

Reduce use of Flash, Frames, and JavaScript – 

Search engines are unable to track flash files, frames of javascript so minimizing the use of these things will improve SERP.

Fix Broken Link & Duplicate Content – 

A broken link can be defined as missing contents or improper HTML code, so it should be corrected for proper SEO ranking for the website. 

Duplicate content can be defined as the content which matches entirely or partially with the content from other website or source. The advertiser should always have unique content for better search results.

Creating Internal Links – 

Adding internal links helps search engines to crawl faster within the website; internal links should be attached with proper keywords.


Off-page optimization and link building

Off page optimization can be defined as the process by which advertiser optimize his website by embedding various links outside of his website. These are backlinks which can be provided to another website which will divert traffic to his website. 

The more the backlinks advertiser has, the higher will be the rankings for his website in the search engine. Link building is the process to implement off page optimization which builds links back to the website from authorized and reliable sources.


Getting Familiar with SEO Tools

Besides implementing on the page and off page optimization of a website as we have seen above its also necessary for an advertiser to get familiar with “SEO Tools,” there are many SEO tools which help in SEO method of marketing. We will see all these tools as below:

MOZ Tool – 

MOZ tool provides three more tools or methods for SEO optimization, which are namely “Open site explorer,” Keyword explorer” and  MozBar. 

Open site explorer helps the advertiser to analyze his competitors and performance of his website by various link building opportunities. 

Keyword explorer helps the advertiser to select best available and reliable keywords for higher ranking on the search page, and MozBar provides meaningful metrics and data from any website to the advertiser for better SEO planning.

SEO quake – 

It's another tool which advertisers can plugin in his browser for doing organic research of data. This device provides various parameters so that an advertiser can have objective knowledge which he can implement in his marketing strategies.

Screaming Frog – 

It's SEO tool which allows advertiser check through or crawl within the website to check for errors, broken links, and keywords so that he can analyze or better quality of the website.

UberSuggest – 

It's is a great tool which provides an advertiser to have the idea of keywords and implementing them, using this tool is a good habit for SEO marketing.

Backlinko – 

It further helps the advertiser to learn more techniques for SEO marketing and performing better SEO marketing methods.


Creating and Implementing SEO Strategies

Here are the ways advertisers should take to creating healthy SEO strategies and implementing them accordingly. 

It’s essential for an advertiser to implement these SEO techniques which will result in higher page ranking using SEO method of marketing.


Keywords Optimization – 

So how does SEO model of marketing starts, the first step is understanding and implementing proper keywords on the website, this fundamental step involves some research and proper planning. 

The advertiser should understand adequately which keywords are working for him and which set of keywords are not working. Proper study and SEO techniques will surely help the advertiser to get better results. 

Before an advertiser looks for anything else in SEO model of advertisement implementing useful keywords is a significant step, of course, it is very time-consuming and full skill technique but with time helps in having a high ranking for the website. 

Planning proper keywords and implementing them creatively is an excellent step that many SEO marketers use to ignore but optimizing the keywords keeping in mind the aspects like relevancy, search structure, and competition will always be beneficial.


How relevant are the Keywords

Search engines over various years have developed themselves for keywords relevancy, and it’s a good practice for the advertiser to use relevant keywords to generate genuine traffic and customers? 

Let’s take an example if the keywords suggest that it’s a page or website about home decoration and landing viewer into real estate website will degrade the quality and popularity of the website and with time search engine won’t give importance to such irrelevant keywords if it finds huge bounce rate.


The Volume of the Keywords

Its very important for an online advertiser using SEO method is to use various tools which give better ideas of keywords trending in the market, these keyword optimizing and planning tools we have already mentioned above. 

With a proper set of keywords, the advertiser can have substantial traffic and potential customers.


Always analyze the competition – 

It’s essential for an advertiser to look at its competitors and how well they are implementing the keywords, various tools as mentioned above will make him understand the competing keywords in the market, and as an online marketer, he should keep close eyes on that.


Optimizing website – 

It’s not only about choosing proper keywords and implementing them but at the same time, the advertiser should know how to get his website optimized for better SEO results. 

An advertiser should have proper content as per keywords, should have a clear view about his website or online presence, the most important thing that every online advertiser should understand is his target audience or customers a skillful analyzing of the target audience will always save the time of an advertiser. 

Besides these points, an advertiser should support his content with relevant images and social media presence for exploring the extra opportunity of online marketing.

Friends this was all about SEO method of an online marketing and its various techniques.

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